Thursday, March 26, 2009
What Sucks…Hardee’s Marketing Department: Perv Watch V.24!
Hey pervs at Hardee’s, nice ad campaign using Padma Lakshmi to sell burgers, what’s the promotion you guys are running exactly, first 30 dudes in the store with wood get a free medium fries?
The tag line at the end of the commercial by the way (if you made it that far without climaxing) is “More than just a piece of meat.” What the fuck happened at this pitch meeting? You think someone’s job was on the line? Holy shit. Now, I all know about advertising is what I’ve been able to glean from Mad Men, but I’m kind of thinking that the “client” came into the pitch and said, “Fellas, I’m not leaving here till I’m wowed, and by ‘wowed’, I mean fully hard.”
Did someone say, “yeah, I like the thing about the ingredients and how good the burger tastes, but can you sex it up a little? And by ‘sex it up a little’, I mean when you’re on the set, toss a camera to someone who hangs with Lil Wayne and let them shoot a little.”
What’s up with trying to sell burgers like this? I know Carl’s Jr. (owned by the same company by the way) not too long ago did their ad with Paris Hilton, but that one totally made sense because, wasn’t it a penicillin burger they were selling? (Not sure, I live on the east coast so there are no Carl’s Jr.s’ here.) But this Padma thing- JESUS- you run his commercial in Iran and its HER who will be facing the Fatwa instead of her ex.
And Padma Lakshmi would never eat a burger, that’s something that hot chicks don’t do. That’s why when you take them out to eat at a place like McDonalds, they get so upset. (Thank g-d I’m not out there anymore!)
The other thing that throws me off is half the commercial is the Padma you know from Top Chef, she’s measuring ingredients, talking about cook books, and the other half is her fucking a burger. Here’s the extended version…
I heard in the directors cut, the burger the burger finishes on her tits.