Thursday, March 26, 2009

What Sucks…Hardee’s Marketing Department: Perv Watch V.24!


Hey pervs at Hardee’s, nice ad campaign using Padma Lakshmi to sell burgers, what’s the promotion you guys are running exactly, first 30 dudes in the store with wood get a free medium fries?

The tag line at the end of the commercial by the way (if you made it that far without climaxing) is “More than just a piece of meat.” What the fuck happened at this pitch meeting? You think someone’s job was on the line? Holy shit. Now, I all know about advertising is what I’ve been able to glean from Mad Men, but I’m kind of thinking that the “client” came into the pitch and said, “Fellas, I’m not leaving here till I’m wowed, and by ‘wowed’, I mean fully hard.”

Did someone say, “yeah, I like the thing about the ingredients and how good the burger tastes, but can you sex it up a little? And by ‘sex it up a little’, I mean when you’re on the set, toss a camera to someone who hangs with Lil Wayne and let them shoot a little.”

What’s up with trying to sell burgers like this? I know Carl’s Jr. (owned by the same company by the way) not too long ago did their ad with Paris Hilton, but that one totally made sense because, wasn’t it a penicillin burger they were selling? (Not sure, I live on the east coast so there are no Carl’s Jr.s’ here.) But this Padma thing- JESUS- you run his commercial in Iran and its HER who will be facing the Fatwa instead of her ex.

And Padma Lakshmi would never eat a burger, that’s something that hot chicks don’t do. That’s why when you take them out to eat at a place like McDonalds, they get so upset. (Thank g-d I’m not out there anymore!)

The other thing that throws me off is half the commercial is the Padma you know from Top Chef, she’s measuring ingredients, talking about cook books, and the other half is her fucking a burger. Here’s the extended version…



I heard in the directors cut, the burger the burger finishes on her tits.

6 comments:

Anonymous said...

EEEWWWWW!!!! I am totally grossed out by this commercial. As a woman, I find it extremely offensive!!!

Anonymous said...

Yum! I never wanted a burger so badly.

joe said...

Interesting comment on this website:
"If Hardees has presented it's burger as a phallus symbol attractive to the ravenous mouths of sexually charged women, why would straight men wish to eat it?" See bottom of page.

Anonymous said...

Hardees thickburgers are pre-cooked, frozen and shipped to each restaurant. They are warmed up in a charbroiler and served to customers as if they were cooked-to-order. Smoke and mirrors!

James said...

I had to google Hardees commercials suck just to see if I was off. Like someone said, maybe it is the wow factor. i eat probably 6 burgers a year at best but i will never buy a Hardees product, their marketing is STUPID, INSULTING AND JUST PLAIN DUMB. As consumer I will not spen my money with a coupany with no morals or respect for our society. I hate to repeat but these people are just stupid

Anonymous said...

Because how STUPID they must be to charge the prices they do. We ate there today. You get thee, see the prices, and think.."Ok this place must just be like a nicer restaurant but to go". Then you get food that is in my opinion WORSE, but for sure is no better than any other fast food place. It aggravated me sooo much i came home to look up "Hardees Sucks" on Google. What is this place thinking?!?!?! Will NEVER EVER EVER eat there again. This is a joke. Hardees mascot should be the clown....