Monday, June 11, 2007
What Sucks…The 2012 Olympic Logo
Just a quick note up top for clarity- this post is about how the above symbol sucks as a logo for 2012 Olympics in London, NOT as the symbol for a “Transformers Orgy”.
What are we trying to do here? Give trapezoids wood? Who are we trying to attract to the games, lightening bolts looking for three-ways?
How is this Olympic? How is this London-ish?
The Olympics have a long history of shitty logos, there’s this one from Sydney in 2000-it’s like a squinting chicken, or a man made of boomerangs or something…
…there’s this one from Nagano in 1998 that’s basically a Georgia O’Keefe (underrated perv) rip off...
And of course the logo for 1968 games in Mexico City inexplicably used a shot of Rockford files star James Garner. The choice to use the logo was doubly confusing as The Rockford Files wouldn’t debut for another 7 years. The logo was famously protested by American runners Tommie Smith and John Carlos, in an obscure photo you’ve probably never seen before.