Monday, June 11, 2007

What Sucks…The 2012 Olympic Logo



Just a quick note up top for clarity- this post is about how the above symbol sucks as a logo for 2012 Olympics in London, NOT as the symbol for a “Transformers Orgy”.

What are we trying to do here? Give trapezoids wood? Who are we trying to attract to the games, lightening bolts looking for three-ways?

How is this Olympic? How is this London-ish?

The Olympics have a long history of shitty logos, there’s this one from Sydney in 2000-it’s like a squinting chicken, or a man made of boomerangs or something…



…there’s this one from Nagano in 1998 that’s basically a Georgia O’Keefe (underrated perv) rip off...



And of course the logo for 1968 games in Mexico City inexplicably used a shot of Rockford files star James Garner. The choice to use the logo was doubly confusing as The Rockford Files wouldn’t debut for another 7 years. The logo was famously protested by American runners Tommie Smith and John Carlos, in an obscure photo you’ve probably never seen before.

5 comments:

dehumidifier said...

the olympic committee is incredibly strict on ring usage and about a billion other things when it comes to the design of the logo- which could help explain why most olympic logos are really shittily designed. sort of.

this one is just absurd, and not in the good way.

lizz said...

All still better then the crapshit one we got stuck with for Vancouver 2010

Chris DeLuca said...

http://www.gamesbids.com/english/images/article/van_2010_logo.jpg

The Couv's logo does make it look like the Olympics are games for crazy wooden robots that look a little like the Iron Giant.

On another note- it's been a week since I posted this- no one has any love for my Garner thing? No one?

An Olympic logo featuring James Garner! You're not gonna find thst on your Perez Hilton sites, people!

Anonymous said...

You know what, when I saw the logo from a distance, I began to feel ill. I knew I had to face the nauseau bravely, in the higher cause of developing a resistance to those two colours, conjoined together - that puke yellow and that nauseausly nausiating magenta. well i forgot that this person had probably been paid a small fortune to design this misanthropic escapade. Do you know that in some significance of colour game, that magenta is the colour for a social worker type person. well maybe the london olympics is going to need all the kindness it can get.
thanks for this opportunity to voice my pathetic concerns, etc

Anonymous said...

London TM. As if anyone wants to steal it.
Actually, now I *am* starting to feel all warm and fuzzy over the Rockford version...